Direct Line Contact Number: Phone, Email & Opening Hours

If you’ve ever needed to get in touch with Direct Line, you know the drill: you need the right number for the right issue, and with the Aviva acquisition now complete, customers are asking what’s changed — and what hasn’t. This guide gives you the verified contact numbers, opening hours, and a look at what the takeover means for your insurance support.

Main customer service number (business): 0345 604 2292 ·
Breakdown cover number: 0800 590 590 ·
Motability contact number: 0300 037 3737 ·
Opening hours (weekdays): 8am – 6pm

Six key contact details, one pattern: Direct Line has segmented its support by product, so you need the right number from the start.

What is the direct line phone number?

Direct Line main customer service number

• For general queries, policy changes, and claims assistance, call 0345 604 2292 (Direct Line Group contact page).
• Lines are open 8am–6pm weekdays, 9am–3pm Saturday, closed Sunday and bank holidays.

Breakdown cover number

• If you need roadside assistance, call 0800 590 590 (Direct Line breakdown cover). Available 24/7 for emergency breakdowns.

Motability contact number

• Direct Line’s Motability team is on 0300 037 3737 (Direct Line Motability page).

The implication: calling the wrong number wastes time — keep the product-specific number handy.

How to call direct dial?

Using the direct dial number

• Have your policy number and personal details ready before you call (Direct Line help centre).
• Call the appropriate number above. For 0345 numbers, charges apply at the same rate as calls to 01 and 02 numbers.

Alternative contact methods

• Live chat: available 24/7 on the Direct Line website after you log in.
• Email: use the online contact form on the help page — Direct Line does not publish a direct email address for customer service.
• WhatsApp: not officially confirmed; check the website for updates (Direct Line contact page).
• Post: written correspondence can be sent to Direct Line Insurance, Churchill Court, Westmoreland Road, Bromley, Kent BR1 1DP.

The catch: phone remains the fastest route for urgent queries, but live chat is catching up for non-urgent issues.

What has happened to direct line insurance?

Aviva completes acquisition of Direct Line

• Aviva plc acquired Direct Line Insurance Group plc on 1 July 2025 (Aviva press release).
• The UK Competition and Markets Authority (CMA) cleared the deal on the same day after a Phase 1 inquiry (GOV.UK CMA merger inquiry).
• Direct Line Group remains a separate registered company for now, but it is wholly owned by Aviva.

Impact on customer service

• Contact numbers, policy terms, and online portals have not changed immediately following the acquisition (Direct Line contact page).
• Customers should expect eventual integration of systems, but no date has been announced.

Why this matters: if you’re a Direct Line policyholder, nothing changes today — but the long-term roadmap for customer service is uncertain.

How to contact Direct Line: a step-by-step guide

1. Identify your need – Is it a policy query, a breakdown, a claim, or a new quote? Each has a dedicated number.
2. Gather your details – Have your policy number, registration plate (for breakdown), or personal info ready.
3. Choose the right channel – Phone for urgent matters, live chat/email for non-urgent, online portal for self-service.
4. Call during opening hours – Weekdays 8am–6pm, Saturday 9am–3pm. For breakdowns, call 0800 590 590 anytime.
5. Use online alternatives – Log in at directline.com to manage policies, view documents, and track claims.

How to get direct line insurance?

Getting a quote online

• Visit directline.com to get a quote online. The process is quick and paperless.

Calling for a quote

• For new quotes, call 0345 604 2292.

Timeline

• 2024 – Aviva announces intention to acquire Direct Line.
• 14 May 2025 – CMA opens merger inquiry (GOV.UK CMA).
• 1 July 2025 – Aviva completes acquisition after court approval.

Clarity: what we know and what remains uncertain

Quotes from the companies

“Use our guides to manage your policy online, meaning there’s no need to call. Also get 24/7 chat support or contact us during working hours for assistance.”

Direct Line help page (insurance provider)

“Aviva completes acquisition of Direct Line, expanding its UK personal lines insurance offering.”

Aviva press release (insurance group)

For Direct Line customers, the immediate takeaway is that the old numbers still work and the service remains unchanged. But with Aviva now at the wheel, the contact experience could evolve over the next year. For policyholders in the UK, the choice is simple: keep using the numbers above and watch for any integration announcements, or consider reviewing your cover if you prefer Aviva’s own customer service model.

Customers looking for official contact details can refer to the Direct Line contact number guide for verified phone numbers and hours.

Frequently asked questions